Jack Mesa, MCP

Objective

To provide an exemplary career performance, with a commitment
to excellence which can only be attained by willingness, loyalty and a positive
attitude.

Work Experience

2001–PRESENT Miami Research Advertising, Inc. So. Miami, FL

Marketing/Advertising Director

DUTIES INCLUDE:

Develop/implement marketing strategies for patient
recruitment, company positioning & brandingDesigning/copywriting/direct print, radio, TV &
internet campaigns based on clinical trial protocols.Extensive media buying and reconciliation of radio, TV,
print, mail and internet contracts.Web 2.0 - Purchase domains/develop/market multiple web
portals for South Florida Research Facilities.Coordinate conventional and innovative campaigns and
track/analyze/report responsesTechnical Production for radio and TV (including
voice-overs)Manage all agency accounts Copywriting/Production and distribution logistics
management of business development collaterals.Brand management & positioningResponsible for rolling out an average of 1500 media campaigns per
year (radio,
TV, print, internet and social media)

2000–2001 Apex
Wordout Internet Mrkt., Inc. Saga Bay, FL

President/CEO

DUTIES
INCLUDED:

Solely responsible for attaining & maintaining
client relations, product marketing and branding.Extensive web design and internet marketing of 65+
web sites.Accounting and bookkeeping of all (65+) client
accounts.

1998–2000 Assurant
Group (Formerly American Bankers Insurance)
Perrine, FL

Program Marketing Manager

DUTIES
INCLUDED:

Implemented marketing strategies for research &
development of insurance products.Managed national direct mail and telemarketing campaigns
for mortgage insurance programs.State and legal compliance assurance of insurance marketing
materials.Prepare marketing analysis reports and case studies.Creative Executive Services.

1996–1998 Caterpillar,
Latin America Doral, Fl

Marketing Coordinator / Latin America Division

DUTIES
INCLUDED:

Research targets and execute marketing cam