Director in London, United Kingdom
Agency and client-side marketing strategist, brand manager and communications manager.
Skilled in identifying business needs, challenges and ambitions and crafting marketing and comms strategy to drive brand relevance and engagement.
Experienced at getting the best out of internal and external creative, comms and research functions.
Specialist in planning integrated executions including transmedia campaigns, TV, press, on-pack, digital, social, app, OOH, event, face-to-face, shopper marketing and guerrilla.
I believe the role of a brand strategist is to understand, test, explain and inspire.