Jacqueline Rosas

Marketing Director in New York, NY

Jacqueline Rosas

Marketing Director in New York, NY

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I am a dynamic Marketing Strategist turned Customer Support Specialist based in New York City, with a rich background in theatrical and cultural marketing. My career spans high-impact Broadway campaigns and community-driven marketing initiatives in Chicago, equipping me with a unique blend of strategic planning, project management, and audience engagement expertise.

At Serino Coyne, I served as an Account Executive for prominent Broadway productions, including Dear Evan Hansen, Diana The Musical, Macbeth (starring Daniel Craig), The Kite Runner, and Shucked, which won the Grand Clio Award for Integrated Campaign (Live Entertainment). These experiences sharpened my ability to balance creative vision with operational efficiency, managing budgets, overseeing complex projects, and fostering strong client relationships.

Beyond Broadway, I led marketing efforts for Jam Theatricals, driving subscription and single-ticket strategies across six Midwest markets. At Steppenwolf Theatre Company, I spearheaded grassroots initiatives, leveraging digital, social, and traditional advertising to boost audience engagement and ticket sales.

For the past eight years, I served as Marketing Director for Definition Theatre, guiding the company through a high-growth phase. I established strong media relationships, built organizational structures, and led community outreach initiatives on Chicago’s South Side. As an Ensemble Member, I remain committed to the company’s mission of amplifying underrepresented voices in the arts.

Now, as a Customer Support Specialist at YNAB, I apply my expertise in communication, empathy, and problem-solving to deliver exceptional customer experiences. I’m passionate about fostering human-centered interactions that prioritize understanding and kindness.

I’m seeking a new opportunity where I can merge my strategic marketing skills and people-first approach to drive meaningful impact within a socially conscious organization.

  • Education
    • California State University, Long Beach