Jacqueline Yeo

Managing Director and Consultant in Perth, Australia

I'm a passionate Strategic Communications professional with experience in Marketing, Integrated Communications, Corporate Communications, Brand Management, Public Relations, Media and Analyst Relations.

I follow developments in new media, especially social networks, mobile applications, telecommunications and the technology industries because it's changing the way we interact with those around us and how we do business. The fragmentation of media creates more challenges for organizations to integrate traditional and digtial communications channels.

How we engage, work, be entertained and consume media will continue to evolve. More than ever, customers dictate when, where and how they engage with brands and a variety of news, media and entertainment content. Communications professionals like myself will therefore be constantly challenged to stay at the pulse of where it's happening.

Before returning to Australia, I spent 13 years working in Singapore in the Hospitality, Advertising, Telecommunications, Technology and Online Media industries. The companies I've worked with in my time there are, Pan Pacific Hotels and Resorts, Batey Advertising, StarHub, Pacific Internet, Yahoo Southeast Asia and Singapore Technologies Telemdia.

Besides in-house corporate and consulting work, I've written feature articles, special reports and cover stories for Market Magazine, one of Asia's leading Marketing Publications as well as Telecom Asia

I'm an animal lover, actively involved in caring for street cats and have started a social enterprise business to raise money for this cause and other social service causes I support. I enjoy travelling, tennis, photography, visiting museums, the theatre, well written TV dramas and movies.

  • Work
    • iSynergy Communications