I am a business leader and a seasoned marketing/corporate communications/PR professional with more than ten years of experience across sectors with multinational corporations including Mubadala, Hewlett Packard (HP), Omniyat Group, Impact Porter Novelli and BPG Group (WPP). I have extensive experience in working with local and international teams.
My accomplishments have focused on overall business management, business development, marketing/corporate comms strategy, marketing planning/forecasting, senior executive profiling, strategic/tactical PR tools, brand-building, brand positioning strategies, product launches, key brand messaging development, stakeholder/media relationships, media/VIP events, exhibitions, sponsorships, executive/CEO visibility, agency management. I have achieved the above with an entrepreneurial and hands-on management approach. I have also consulted world-class organizations including SAP, Jumbo Group, Dubai Gold & Jewelry Group, Bose, Dubai World Trade Centre (DWTC) and Rivoli/Swatch Group.
Specialities: General Management, Marketing, Corporate Communications, PR
Sectors: Luxury Retail, Real Estate, Technology, Corporate
At present, I am the Business Director for Luxury Retail Franchise - Lovin My Bags Dubai (2012-2014) focussed on offering leather restoration services to customers across the Middle East. We service key luxury brands such as Chanel, Richemont Group, Al Tayer Group, Prada amongst others. We currently operate two retail stores in Dubai offering luxury brand experiences.