Saurabh Jain
Director and Software Engineer in Kolkata, West Bengal, India
COO (Chief Operating Officer) Shantinath Detergents Pvt. Ltd (SDPL)
Work Experience
Shantinath Detergents Pvt. Ltd., (SDPL)
Owners of the flagship detergent brand “Safed”and Dish Wash brand “Sparkle”. A manufacturing and marketing hub for essential FMCG products, SDPL has established multiple brands that have become an essential part of households in India.
Chief Operating Officer,April’16 - Present
- Responsible for overall growth and performance of several departments including Factory Operations, R & D and New Product Development, IT & Systems, Marketing, CRM & Process Control.
- Launched over 22 new products, 3 new brands.
Major Accomplishments
Expansion and Addition of Capacity
- Modernising of existing facilities and making the factory a SEDEX audit compliant unit. We added 70,000 sq. feet space in the past 2 years and built additional capacity to cater to the increasing market demands.
Marketing Initiatives
- As part of the new marketing initiatives, the brand awareness and consequential sales have improved significantly. Several new Digital and ATL activities were undertaken including signing of Vidya Balan for Safed and Juhi Chawla for Sparkle.
Amazon Launches – Syclone & Skrubble
- While Safed and Sparkle have been made available across all Modern Trade and Ecommerce platforms, we have successfully launched private label brands SYCLONE and SKRUBBLE with Amazon that are available in 22 different variants such as Matic Powders and Liquids, Baby Wash Detergents, Fabric Conditioners etc.
Susquehanna International Group LLP,
Bala Cynwyd, PA, USA (Jan’ 05 – Apr’ 16)
A Global Quantitative Trading Firm, Innovator in high performance low latency trading and a Leader in global financial markets. Joined as a Technology Associate and elevated to Software Developer only to relinquish as Technology Team Lead in April 2016 to join the family business in India.
Extra-Curricular Activities & Achievements
- MSE/MCIT Graduate Student Representative, University of Pennsylvania
- As Chairman of Round Table 293, built an 8 classroom school for 183 underprivileged kids in Hingalgunj, Sunderbans. Award for Best Chairman 2019-20, Round Table India, Area 4
- Photography, Hiking