JAIRO RESTREPO ORTEGA

‍💼 Current position: SEO Strategy at Procolombia

As an SEO expert, I perform comprehensive website audits, creating and optimizing content that attracts and retains users. I develop effective link building strategies to improve site authority, I specialize in technical optimization, improving site speed and solving problems that affect site traffic.

‍🏢 Company Overview: Procolombia.

ProColombia promotes tourism, foreign investment and non-mining energy exports from Colombia, seeking to position the country as an attractive and competitive destination globally.

With a focus on 4 fundamental axes

Tourism: Attract international tourists by highlighting Colombia's cultural and natural diversity.
Investment: Attract foreign direct investment to strengthen strategic sectors and generate employment.
Exports: Facilitate the entry of Colombian products into international markets through advisory services and participation in trade fairs.
Country Image: Improve the international perception of Colombia by highlighting its progress in security, economy, culture and sustainability, promoting a positive and trustworthy image abroad.

‍📈 Career path: A glimpse into my experience and trajectory.

Prior to my current position I played the role of SEO leader at ARIANDA COMUNICATIONS leading the SEO team of clients such as iShop Latinoamerica, La Universidad ESEIT, Camara de Comercio among others. My trajectory includes participation in freelance projects with Mexican brands such as AngelcupMexico and Mariana Fresan Joreria, in addition to the Chilean company ILM Ingenieros. All this process has strengthened my skills in SEO and generating timely solutions in the optimization of sites.

📚 Educational commitment: Training the next SEOs.

I am committed to training the next generation of SEO professionals. As a mentor and educator, I share my knowledge and experiences through workshops, courses and training programs. My goal is to equip future SEOs with the skills and strategies necessary to excel in the field of search engine optimization. I strongly believe in the importance of continuing education and creating a community of skilled professionals who can meet the challenges of digital marketing with innovation and effectiveness.