Jake Achterhoff

Minneapolis, MN

A digital strategist with experience on both the client and agency side, I'm interested in how brands and entrepreneurs are using technology to build community and connections on the local level.

I'm a pop culture encyclopedia who takes pride in bridging the gap between brands and their audience through clever and efficient ideas that focus on shared experiences rather than static marketing messages.

This year, I relaunched the Sperry brand to a younger, more adventurous audience via The Odyssey Project and introduced Propel Electrolyte Water to the fitness market.

My current pursuits include trying and failing at teaching myself to be handy as a new and completely overwhelmed homeowner. Any and all advice is welcomed.

  • Work
    • space150
  • Education
    • University of Minnesota