"What's the future of media?" It's a question I ask myself daily as start-ups and legacy organizations jockey for market share in this age of digital information. Even the term "media" is becoming ambiguous as companies seek to create their own brand and associated content.
It's fascinating to see consumers interacting with information in new ways on a seemingly constant basis. New technologies sprout from all corners of the globe and software requires only an Internet connection to be created.
Having visited various newsrooms and media organizations located around the country, I've learned how different niches are being carved. Audiences have more sources to turn to than ever before — my goal is to help an organization figure out how to rise above the competition.