Jake Truen

Jake Truen guides the iconic West Village eatery The Village Den as a partner. Focused on investment and marketing, the Manhattan entrepreneur delivers a popular fast-casual concept that pairs fresh vegetables and lean proteins such as fish and poultry, with a health-conscious ethos.

The Village Den has its roots in the shared vision, three decades ago, of Jake Truen and his fellow fitness enthusiasts who wanted a local establishment that would fit well with their hectic lifestyle. The restaurant is known for wraps and salads, and also features a full breakfast menu within a welcoming, no-reservation-needed environment. Jake Truen and his team also ensure that items are free of processed sugars, gluten, soy, or red meat.

Jake Truen’s business background extends to a management role with The Medina Company in Los Angeles. Focused exclusively on coordinating licensing and production activities for Jennifer Lopez, he successfully arranged the star’s top-revenue generating residency on the Las Vegas Strip. In his free time, Jake Truen continues to explore the culinary arts, visiting roadside cafes and stalls at home and abroad, and enjoying cuisines as far away as Brazil, Malaysia, and India.