James Viola currently enjoys working for Johnson and Johnson marketing and coordinating special events, but before he moved to JLABS he spent 20 years in the power sports industry.

His first job was with BMW of North America promoting their motorcycles. When he worked for Ducati, one of his favorite experiences was working behind the scenes when filmmakers used Ducati in the movie Terminator Salvation.

James later worked with Main street Marketing to coordinate Kiehl’s LifeRide, a three-day motorcycle event for charity.

What James Viola Loves About His Job.

When you talk to James Viola, it’s impossible to miss his enthusiasm for what he does as Innovation Activation Manager for Johnson and Johnson. His excitement overflows and makes everyone around him want to get involved. Here are a few of the things James says he has enjoyed most:

· Having the chance to work with premium brands in a range of industries

· Getting to build an event department from the beginning stages at BMW

· Successfully executing large-scale events with limited funds