James Alay

I am an entrepreneurial, experienced and accomplished e-commerce and marketing director known for breakthrough results in e-business and web development, UX, as well as digital marketing.

In my digital agency experience, I’ve worked as an account and project manager for a number of Fortune 500 brands, including GOJO, PURELL, Goodyear, Shearers Foods, Microsoft, Bank of America, Bil-Jac, and Diebold.

And as Director of E-Commerce for Universal Media Syndicate, a leading direct marketing firm, I managed the e-business division, scaling the division from just 7% to over a third of the company‘s total sales in just a few short years. Functions include e-commerce site design & development, e-mail, and digital marketing. This role also involved brand and marketing communications, ad copywriting, lead generation, channel partner cultivation, customer segmentation/profiling, as well as CRM and acquisition strategies.