James Jefferson

Hello,

In 1999, I was thinking of moving to San Francisco but another opportunity came up. I was invited to move from my position as digital head at a big scottish agency to start-up a new business. I decided to stay and take on the challenge.

Together with two others, I started Equator.

We founded Equator on a game-changing principle. The idea was to make easy for marketers to get the most out of the fragmented digital landscape by bringing all the necessary skills under one roof. Twinning user-centred design with a desire to make all work accountable.

I'm proud that together we have built an 85 strong team in London and Glasgow with sights further afield. We call Equator a digital-led integrated agency and our approach has paid dividends for loads of great clients including HTC Smart phones, AXA, Scottish and Southern Energy, All Saints ...and many more.

Thanks for listening. I'd love to hear how I can help you - please give us a bell for coffee and natter.

JJ.