James Morris

I am a proactive graduate Content Marketing Manager, with 15 years experience of generating growth, increasing turnover and achieving substantial ROI and Return on Objective in various regulated sectors. Over the last few years I have published books, magazines and newsletters; developed web, podcast and video content, as well as producing programmes for CNBC Europe. I have strong communication skills and detailed knowledge of achieving continuous, improved business performance through effective communication and content marketing strategies: employing quantitative and qualitative research techniques to ensure that content and channel strategies align to needs and priorities; using web, video and email analytics to continually improve content and future campaigns.

I believe that by focusing on the needs of others and adding value to their lives, effective communication strategies can achieve substantial ROI and Return on Objectives. John Maxwell said, 'everyone communicates but few connect', he went on to say, 'connecting is never about me. It's about the person with whom I'm communicating.' Connecting is all about valuing other people, making them feel important, changing the focus from inward to outward, off yourself and onto others.

By creating content that is informative, helpful and timely, customers discover that your service is the one they want.

Working for a social-humanitarian charity, my responsibility is to ensure that the charity, and its subsidiaries, communicate effectively with current and potential supporters by creating content specifically for them.

• My approach resulted in a £1.2 million increase in turnover.

• 40% membership growth, and 15 fold return on investment. Using an integrated approach delivered an average donation 7 times higher than the sector average.

• Running in tandem with this was a process of relationship management: this was split between initiated and responsive communication with the charity’s potential and current members (90% retention, and 50% conversion to donors); in addition, by using a wealth intelligence programme, I identified high value individuals for additional nurturing.

On this link are a selection of lyric videos I created for UK based music group Vinesong: https://www.youtube.com/playlist?list=PL4543D67BF1551C61