James Mulvey

I'm the senior copywriter on Hootsuite's enterprise content team. Our global campaigns use content marketing to generate leads from enterprise organizations.

I work at the Vancouver headquarters.

Before joining Hootsuite, most of my experience involved working with SaaS companies and tech brands, helping them grow their userbases and get leads.

I headed up the CRO strategy for Intuit's eBillity, a time tracking app.

My experience also includes writing sizzle videos for Google's Wildfire and Thomson Reuter's Time and Billing SaaS product.

I've run B2B lead generation campaigns for tech companies, ad agencies, and enterprise SaaS products, using search, display, social, and content.

I love reading the old direct response masters like Halbert, Schwartz, and Sugerman (my favorite and whose book got me into this game).

My personal blog is www.Jmulvey.com.