James Nixon is an accomplished Digital Business Executive with proven success reinventing brands into the new digital landscape with extensive expertise in emerging markets.
Throughout his 16-year career with Marriott International, CNN Digital, The New York Times Company, Deloitte Consulting, American Express, and Microsoft Corporation, Mr. Nixon has been recognized for driving change, innovation, and transformation across organizations that have resulted in dramatic improvements in revenue, profit, and market share.
Mr. Nixon’s professional experience started in 1998 when he held a variety of consulting, product management, and development roles with Microsoft Corporation. He was instrumental in leading the design and delivery of the patented e*BISS SEED 2002 platform that was integrated into core MS BizTalk server and other MS Office applications.
Following that success,in 2005 Mr. Nixon joined Deloitte Consulting as a Senior Consultant. Hisresults included defining Cincinnati Bell’s product growth strategy that wasforecasted to deliver $50 million in revenue, creating the plan and strategy toimplement an enterprise Process Excellence Program for Deloitte & Touche,and designing business growth strategy and 5-year roadmap process that enabledto the largest telecommunications transformation in the history of theindustry.
In2007, Mr. Nixon was chosen as Strategic Planning Manager for The New York TimesCompany. He held a pivotal role in creating the digital strategy and roadmapfor NYTimes.com’s paid wall that rebalanced the product portfolio and deliveredsubstantial incremental revenue within 5 years. He developed the internationalstrategy that delivered $50 million in revenue within 5 years, and the strategyand roadmap for NYTimes’ online store that yield 30% growth within the 1styear.
Mr.Nixon then joined CNN Digital as a Senior Director of Global Product Strategy,Audience Development, and Partnerships. In his first year he established CNNDigital’s new business and organizational strategy that enabled the organizationto exceed forecasted revenue goals. He created a phased approach that grew theDigital Global Travel category by $2-3 million within the 1st year;devised CNN’s enterprise social media strategy that created maximum value forusers and organization; and led the rollout of the next-generation of iReportthat is a vital component of CNN’s newsgathering efforts.
Duringhis tenure at CNN Digital, he concep