Dr. Jamie Burton
Professor of Marketing in Manchester, United Kingdom
Professor of Marketing at Alliance Manchester Business School, The University of Manchester
Director of Research for the Customer Management Leadership Group
Currently working on: servitization/ service infusion and customer feedback and experience.
My research includes:
“Analyzing Customer Experience Feedback Using Text Mining: A Linguistics-Based Approach” by Francisco Villarroel Ordenes, Babis Theodoulidis, Jamie Burton, Thorsten Gruber, and Mohamad Zaki, Journal of Service Research, August 2014 (Journal of Service Research ‘Best Article’ Finalist 2014;AMA SERVSIG Best Services Article in 2014 Runner-Up;MSI recommended ‘must read paper’ of 2014 www.msi.org/articles/must-read-journal-articles-from-2014/).
J Burton, J., Story, V., Raddats, C. and Zolkiewski "Overcoming the challenges that hinder new service development by manufacturers with diverse services strategies" International Journal of Production Economics
C Raddats, T Baines, J Burton, VM Story, J Zolkiewski "Motivations for servitization: the impact of product complexity",International Journal of Operations & Production Management 36 (5), 572-591
C Raddats, J Zolkiewski, VM Story, J Burton, T Baines, A Ziaee Bigdeli "Interactively developed capabilities: evidence from dyadic servitization relationships" International Journal of Operations and Production Management 37 (3), 382-400
VM Story, C Raddats, J Burton, J Zolkiewski, T Baines "Capabilities for advanced services: A multi-actor perspective" Industrial Marketing Management 60, 54-68
Lead researcher, author and editor of research repor