Jamie Palmer

Almost as soon as people started asking me, “What do you want to be when you grow up?” I knew I wanted to be in business for myself, to have the freedom to make my own hours, be in control of my own life, and make as much or as little money as I wanted. The only trouble was I couldn’t figure out what my business should be.

As an undergraduate, I studied accounting and marketing, because by then I knew that both are essential to business ownership. In 2004 I founded Outlier Marketing Group, originally as an web marketing company, helping entrepreneurs and small to medium companies develop their internet presence. After a while, I began to feel that doing website and graphic design was too limited a way to help my clients. I knew I could offer more.

Working as a teaching agent for University Business Consultants in Wakefield, RI, I spent two years developing and presenting classes and webinars that focused on storytelling as the core of business marketing and relationship building.

I worked one-on-one with dozens of entrepreneurs, business owners and executives—people who ranged in age from college students to 70-something PhD’s, and who had many different learning styles and levels of business knowledge and experience. I learned to meet each individual at their own level, to develop their business identity and brand, and to create the stories and the strategies that would help them succeed.

Through a Master’s degree in Leadership and Information Technology, I began to incorporate leadership training and emotional intelligence principles into my marketing and branding programs. All my work and education experiences – the web marketing, the language of storying and brand building, and the leadership education, have coalesced to become the tools I now use to help entrepreneurial professionals connect with their clients and prospects in organic, personal ways that build enduring relationships.

These work and life experiences helped me rediscover how much I love working with entrepreneurs. Entrepreneurs are passionate; they don’t always follow the rules; they quit perfectly good jobs to start a business they believe in; and they work 80 hours a week for themselves, to avoid working 40 for someone else.

I’m now exclusively in the business of helping entrepreneurs build their companies and their brands, to become outliers who stand apart from the competition. For me, it’s all about the entrepreneur.