Jan Hutton

With over 15 years of global marketing experience, Jan is a trusted leader with a practical approach to strategic growth. She has a proud track record in the Travel & Tourism sector, delivering sustainable strategies that enhance competitive destination positioning. Jan is people-centric, energised by the importance of meaningful performance and making a difference. She has a sophisticated mix of local and international skills and significant management consulting experience. A well regarded senior executive, a clear thinker with an ambitious spirit, Jan makes an impact by bringing insight and inspiration to maximise competitiveness.

• Global travel sector experience with tech providers (eg. Mafengwo, Ctrip, TripAdvisor, Expedia)
• Developed and executed high-performance strategic marketing programs
• Overall responsibility for global brand architecture, style guide and execution
• Understanding of modern martech tools and associated performance reporting
• Responsibility for leading world-class teams of talented professionals
• Data-centric, consumer insight driven decision-making

SPECIALITY
• Destination marketing strategies and development plans
• Full marketing budget management and reporting
• Sustainable Tourism practices (and Eco-Tourism)
• Leading an engaged workforce and agency partners, unifying delivery teams
• Understanding of digital disruption in the global context (including China)
• DMO Membership structures and value proposition
• 'Place-making' brand positioning and content strategies
• Partnership strategies
• Visitor experience design

HIGHLIGHTS
- Experience working with government and private sector
- Testimonials from CEO's and Ministers (available on request)
- Implementation of the Gold Coast 2018 Commonwealth Games
- Leading the African roll-out of the new global Deloitte Consulting brand
- Recognised as ‘Top 100 Travel Communication Experts’ [Travelstart].
- Recognised as a 2013 global ‘Top 50’ marketer [Skift].