Janina Pfeffer
Student, Web Developer, and Software Engineer in the United States
Anya Hindmarch's trendy "I am Not A Plastic Bag" design makes enormous gains in popularity, which sold out of London stores just hours after being released. The aim of the design is simple - to encourage people not to use plastic carrier bags. The simple bag has become a symbol of ethical intent - and a very fashionable one at that.