Janine Budding

Netherlands – Janine Budding is Managing Director of MedicalFacts and she is a Dutch medical journalist and publisher. Janine has been a active promotor and ambassador for health 2.0 ,eHealth and patient participation. Janine began to promote healthcare issues in the Netherlands since 2005.

Patient participation in health care leads to lower spending on health care due to fewer specialty care referrals. Health care in cocreation with the patient will lead to cheaper and better health care through better communication between health care workers and the patient, patient will receive fewer diagnostic tests and referrals, and yield lower expenses for diagnostic testing.

A contributing factor to lower costs is increased patient participation during the visit, which reduces patients’ anxiety and perceived need for further investigations and referrals. In a enviorment of more effective patient-physician communication, physician gets more knowledge about the patient and their hughe knowlegde on their disease.

"Health care communication and marketing is chaning to an Engagement Era. I understand this new era because engaging people in conversations that matter to them is what I’ve always done. Today requires storytelling with compassion for patients, being relevant, personal and genuine. It means understanding the new power that trusted patients advocates wield.

I am a co-creative and I am passionate about healthcare and my clients. I believe that collaboration is the best way to succeed.

The Engagement Era is new to some, but not to me".

Janine focuses on women health and ethical issue for patients

Janine is an active member for of the NVEH Dutch Association for eHealth, focusing on business modeling, raising eHealth awareness of HCPs, and Patient Self management and Health 2.0. since 2006.

Specialties: Blogging, liveblogging, Social Media for Healthcare, healthcareblogger, online strategies for healthcare business, patient advocacy