My name is Jannis Koasidis and I am an accomplished and energetic professional with 15+ years experience in global digital marketing and eCommerce across multiple industries (Pharmaceuticals / Consumer Healthcare, FMCG, Beauty, Technology, Travel, Sports)

I have a solid history of success in developing and implementing digital brand strategies for owned & paid channels, martech stack, global content strategy and delivery models, data-driven omnichannel communication.

One of my key areas of expertise is managing brand’s Digital Presence and performance across online touchpoints: priority channels, benchmarks, KPIs, designing a scalable framework to drive improvement and leading cross-functional engagement to deliver results. This can be achieved in a pilot-prove-scale approach. Proving the value of Best-In-Class work is essential to build alignment with key stakeholders.

The other area I’m passionate about is digital content: from strategy to delivery models and optimization. Fit-for-purpose content can be produced at scale from eCommerce channels through websites, HCP portals, social media to 3rd party sites. Content helps business to win consumers’ hearts, builds discoverability, improves conversions and brings a strong ROI.

I have demonstrated expertise in building capability, creating company-wide playbooks and strategic guidelines, conducting training and development programs. I am passionate about leading / influencing cross-functional teams to achieve shared goals.

I am instrumental in improving bottom-line performance and unlocking full business potential by delivering strategic digital marketing directions and solutions.

Here are some of my career accomplishments:
➠ Conceptualized digital strategies for multiple Global Brands at Galderma, Bayer, GSK and P&G, increasing their digital maturity from 40% to >80% within 2 years.
➠ Directed Global Website Transitions, incl. replacement of 500+ websites with new, consumer-centric ones to deliver cost efficiencies, high consumer engagement, triple-digit growth of purchase intent
➠ Increased online sales (OTC, FMCG) by 40%-280% through eCommerce workstreams.

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Areas of expertise:

Digital & Omnichannel Marketing, Content Strategy & Execution, Social Media, Online Sales, Creative Effectiveness, SEO, Leadership, Marketing technology, CMS, DAM, CRM, Analytics & Data, Pharma,

> Check out my LinkedIn profile