Jarle Petterson

Maker of websites. Lifetime journo and communications professional. New and old media veteran, blogger, graphic designer and translator (as a veteran in new media, I do however struggle to identify the new in new media).

SOCIAL MEDIA, huh? Trust me, you do not have to be an expert to succeed. If you ever come across specialists saying otherwise, you are most likely dealing with self-taught fortune hunters. Which is not to say that I'm unable to assist, if so required, but I strongly recommend acquainting yourself with the possibilities. You'd be surprised how helpful people can be. Which is the very essence of social media.