Jason Wong

Director and Consultant in New York, USA

Jason Wong is an eCommerce entrepreneur and brand builder known for launching and scaling direct-to-consumer brands with a strong focus on customer experience, branding, and operational systems.

He began his journey early, starting his first online business at 14. By 16, he went viral with The Holy Meme Bible, a satirical coloring book that generated $250,000 in sales within 10 days. That early success shaped his understanding of how attention, product, and distribution work together in the digital space.

In 2019, he founded Doe Lashes, a beauty brand launched with $500 and scaled it into a $15 million business within two years. The brand became known for its customer-first approach, combining influencer marketing, Korean-inspired packaging, and a strong DTC strategy to build a loyal audience.

Through building Doe Lashes, he gained hands-on experience across sourcing, manufacturing, logistics, and brand growth. This led to a key insight: traditional packaging systems were not designed for the speed and flexibility modern eCommerce brands need.

In 2023, he founded Paking Duck, a packaging technology company built to solve these challenges. The company reached eight figures in revenue within 18 months and now supports over 2,500 brands across beauty, wellness, food & beverage, and consumer goods. Its platform focuses on factory-direct pricing, faster production workflows, and AI-powered automation through QuackAI, along with dedicated “Duck Agents” that manage packaging processes like an in-house team.

Beyond building companies, he shares insights on DTC growth, branding strategy, and scaling modern eCommerce operations. His work has been featured in Time, BuzzFeed, Shopify, Inc., Daily Beast, and China Daily, and he has appeared on podcasts such as 2X eCommerce, The Sharkpreneur Podcast, and Built to Scale.

Businesses

• Personal Website: https://jasonwong.co
• Doe Lashes: https://www.doelashes.com
• Paking Duck: https://www.pakingduck.com/

Find On Social Media

• LinkedIn: https://www.linkedin.com/in/imjasonwong
• Twitter (X): https://twitter.com/eggroli
• Instagram: https://instagram.com/pug

• Tiktok: https://tiktok.com/@croissant