A successful, occasionally award-winning marketer. I’ve almost 20 years of campaign and brand management experience.

I helped develop the first public internet kiosk for BT (“Touchpoint”)

Launched the Zingo black cab service (think “Hailo” before phones did apps)

I created Cabwise for the Mayor of London/TfL.

I think the most fun was turning BT EasyReach pagers into a youth brand: big budget advertising, in-store promotions, partnering with Pepsi Max around extreme sports and taking comp winners to the FIFA World Cup Final in Paris (what happened to Brazil that day?!!).

A close second was the Hovis London Freewheel – taking what seemed like a hare-brained idea and turning it into 40,000-ish <try 60, cough!> cyclists of all ages, ability and seriousness taking over central London for a beautiful September day. Awesome.

A die-hard Kent cricket fan and long-suffering Miami Dolphins fan, as well as voracious reader (of just about anything), occasional blogger (all over the place – going to have to knuckle down and write that book someday) and occasional strategic board/card games player/geek.