Jason Hornady

Jason Hornady has spent over twenty-five years at the forefront of the firearms and ammunition industry, fusing sharp business sense with a lifelong dedication to shooting sports. Through his work, he has earned a reputation as a strategic leader who understands the industry's technical and cultural sides. He has continually advanced innovation while maintaining strong connections with the broader firearms community, reflecting a perfect balance between progress and tradition.

As Vice President of his family's manufacturing company, Jason has helped reshape the organization into a trailblazer, producing bullets, ammunition, reloading equipment, and security products. With an unwavering commitment to quality and precision, he has led the business into a new era of operational excellence, marked by consistent growth and a reputation for delivering industry-leading solutions across multiple market segments.

Hornady's leadership has maintained its reputation for cutting-edge innovation, even as it scales operations and expands its reach. His strategic initiatives have driven continued product development and positioned the company as a dependable and visionary brand. At the same time, his dedication to shooting sports education, conservation efforts, and local community engagement reflect his broad influence that reaches far beyond the boardroom.

Born into a third-generation bullet manufacturing family, Jason Hornady seemed destined to follow in his ancestors' footsteps, yet his journey began outside the company. After completing his degree in Business Administration with a concentration in Marketing from the University of Wyoming, he started gaining real-world experience to sharpen his professional edge, taking on roles that challenged him and prepared him for greater responsibilities ahead.

Hornady's early career launched at a sporting goods marketing firm, where he managed over 200 dealers and distributors, learning the intricacies of business relationships and distribution networks. He later joined Redfield Riflescopes Inc., a Riflescope company, as Director of Sales and Marketing, where he led global campaigns, managed product development, and oversaw external communications. Though the company eventually closed, the experience proved invaluable, teaching him critical lessons in resilience and strategic planning.