Jasu Sims

An enterprising eclectic soul and visionary, Jasu Sims is an integrated communications professional, performing artist, natural hair stylist and community activist who uses her creative talents collectively to educate and inspire the pursuit of life more abundantly. With expertise in publicity, media relations, branding and social media marketing. She fully commits to using her creative talents and resources to collectively to educate, empower and inspire others in the pursuit of life more abundantly. Jasu brings over 10 years of experience in a media communications, ranging from work in TV, fashion, beauty, non-profit, trade association, music, food and film. In this time, she’s managed and contributed to some of today’s most widely known beauty, community, lifestyle and multi-media brands. She's led and contributed to campaign work for Caribbean Fashion Week, Public Relations Society of America (PRSA), Afro-punk, Black Girls Rock, Inc., eleVen by Venus Williams, Lionsgate/Codeblack Films and Moët Hennessy • Louis Vuitton (LVMH) to name a few.

True to her roots and passion, Jasu is also a hip-hop, reggae and African style dancer, having performed for entertainment brands/productions, festivals and showcases, including J Records; LaShun Pace; "85 South Gospel Street"; Pantene Pro V's "Hairtopia" (for renown hair stylist Derek J); Bronner Bros., American Society of Composers, Authors and Publishers (ASCAP); National Black Arts Festival; Def Jam Records, Fiyah Dan