fco javier melero

Data Scientist & Social Media Strategist | Business Intelligence | Crisis Management | Lecturer & Data Storyteller

More than 7 years experience working in social media and digital for the world's largest companies such Coca Cola, Opel, Endesa, Microsoft, BMW, Mercedes Benz, Hoss Intropia, Real Madrid, JTI, Telecinco, Mahou San Miguel, Ebay, Sanofi Aventis...

DATA INTELLIGENCE (focusing social media, digital and online / offline data integration) Brand Reputation Audit, Social Media Monitoring, Crisis Management and Campaign Analysis. Social CRM, Business Intelligence, Big Data. Kpi´s based in Consumer Journey

DIGITAL STRATEGIST (always based in data and kpi´s) Tactical or Strategic Social media / Digital Campaigns.

TOOLS USER: QlikView, Radian6, Sinthesio, Brandwatch,Sysomos, Syntesio, Salesforce, Buffer, Hootsuite, Tweetdeck, Mention, TrendScanner, RiskScanner, Hashtraking, Wildfire, SocialBakers, Trello, and much more

PROFESSOR: Teaching social media measurement and digital strategy at Business Schools, Colleges. ISDI, InternetAcademi, MSMK Camilo José Cela University, Alcalá de Henares University, Carlos III University... And companies such Janssen, Decathlon or Sanofi Aventis.

INTERESTS: I am interested in how communication affects people and how behaviors are passed based on common interests. Also the integration of unstructured data in Big Data projects to get it as a competitive adventage.

SKILLS: Data Storyteller & Strategic focus. Transforming data into insights. Team player. Project Management, Data Analyst

ENTREPRENEURSHIP: Founder & Owner of The Fresh Social Consulting