jay jenkins
Florida
BRANDS
When consumers feel a strong emotional attachment to a brand, there is seemingly nothing we would not do - from paying more for it, to defending it against detractors.
In short, brands to which we are loyal, evoke warm feelings and provide pleasure, speak to who we are and help manage the problems we have in daily life.
The 3 E's -- Enticement, Enablement, and Enrichment -- are critical for all brands and their interplay determines our distance to the brand: whether we are more attached or have an aversion.
- - Recent study from USC Marshall School of Business, May 2013
PROMOTIONS & CUSTOMER EXPERIENCE
The #1 Apple Brand is the most compelling brand and is effective to drive results and deliver a superior customer experience.
I help authorize your promotional marketing program and Apple Marketing approval to promote your product and service along with Apple products.
INCENTIVES & GIFTS
Sometimes a simple act of generosity or incentive, can motivate employees, impress prospective clients, and lead to more loyal customers.
About two-thirds of companies give employees gift cards, says the Incentive Research Foundation, it’s the biggest and fastest growing category of employee rewards.
Incentive Research Federation research report published last year, 12% of responding companies gave gift cards for quarterly or end-of-year bonuses, 43% gave gift cards as holiday gifts/bonuses.