Jay Mandel is the founder of the Marketing Accountability Council (MAC) and a co-founder of the Clean Data Alliance, initiatives focused on restoring trust, transparency, and data integrity in modern marketing systems.

With more than 20 years of corporate experience, Jay has worked at the intersection of strategy, marketing, and organizational decision-making. His work today focuses on helping leaders navigate an increasingly complex marketing landscape shaped by automation, AI, and data-driven systems.

Through his writing, advisory work, and collaborations, Jay focuses on improving the signal quality of marketing — challenging industry practices that reward noise, manipulation, and unreliable data while developing frameworks and tools that promote clarity, accountability, and long-term value.