Jay Mandel is a co-founder and partner at Dāginty, where he leads strategy, go-to-market development, partnerships, and the Cluzy Data Wellness initiative.

Cluzy helps businesses and their employees reduce personal information exposed through PeopleFinder sites—information that can fuel impersonation, social engineering, and cyberattacks. Jay is currently building relationships with managed service providers to bring the service to small and midsized businesses.

Jay also founded the Marketing Accountability Council and co-founded the Clean Data Alliance. His work challenges marketing and technology systems built on unreliable data, hidden assumptions, and limited individual control.

Before becoming an entrepreneur, Jay held marketing leadership roles at Mastercard and worked with IBM. He is the author of Brand Strategy in Three Steps and has taught marketing and strategy at the university level.

Today, Jay works across marketing, data privacy, AI, cybersecurity, and business strategy. His central question is simple: How can companies use data in ways that produce better decisions without taking control away from the people behind it?

• Work: Co-Founder and Partner, Dāginty; Founder, Marketing Accountability Council; Co-Founder, Clean Data Alliance
• Focus: Data agency, privacy, AI, cybersecurity, marketing accountability, and go-to-market strategy
• Education: Syracuse University and Columbia University