Jaypee Origen

I help companies turn email marketing, marketing automation, and CRM systems into scalable growth engines.

With 12+ years of experience in email marketing, marketing automation, and marketing operations, I specialize in helping organizations optimize campaigns, automate workflows, and build systems that drive engagement, leads, and revenue.

My work focuses on improving how marketing teams operate by combining automation, CRM strategy, and data-driven marketing processes.

Experience Highlights

Political Fundraising & High-Volume Email Marketing Campaigns:

I managed large-scale email marketing campaigns reaching more than 2M contacts for a major U.S. political party. My work included email segmentation, marketing automation workflows, donor outreach campaigns, and CRM list management during the 2020 and 2024 U.S. election cycles supporting Presidential, Senatorial, and Political PAC initiatives.

Marketing Automation & CRM Systems for a UK Managed IT Company:

Led marketing automation and CRM optimization for a UK-based managed IT startup. By implementing automated marketing workflows and improving lead management processes, the company achieved a 35% increase in qualified leads and a 50% improvement in customer retention.

Executive Operations & Marketing Systems:

Supported CEOs, entrepreneurs, and U.S. film directors with operational systems, communications, and workflow automation. Implemented automation and process improvements that helped leadership teams focus on strategic growth.

Core Expertise:

• Email Marketing Strategy

• Marketing Automation & Workflow Optimization

• HubSpot Marketing Automation

• CRM Systems & Contact Management

• Lead Generation & Funnel Automation

• Marketing Operations

• High-Volume Email Campaigns

• Campaign Segmentation & List Management

Marketing & Automation Tools

Email Marketing Platforms:

HubSpot, ActiveCampaign, Iterable, Klaviyo, Mailchimp, Constant Contact, ConvertKit, MailerLite, Zoho Campaigns, GetResponse, AWeber, Drip, Campaign Monitor, SendGrid, Brevo, Omnisend

Marketing Automation & Funnels:

Go High Level, Zapier, ClickFunnels, Kartra, Leadpages, Systeme.io, ConvertFlow, Make (Integromat), Pipedrive

SEO & Analytics:

Google Analytics, SEMrush, Ahrefs, Moz, Google Search Console

Web Platforms:

WordPress, Wix, Shopify, Webflow, Squarespace, Elementor

CRM Systems:

HubSpot CRM, Salesforce, Zoho CRM, ConnectWise, Pipedrive, Freshsales, Monday.com