John Zeratsky

Writer and Designer in Milwaukee, Wisconsin

John Zeratsky

Writer and Designer in Milwaukee, Wisconsin

Read my book

John Zeratsky was a designer in the tech industry who became obsessed with the idea of redesigning time. He is the bestselling author of Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days and Make Time: How to Focus on What Matters Every Day.

John’s writing has been published by The Wall Street Journal, TIME, Harvard Business Review, Wired, Fast Company, and many other publications. John has appeared on stage more than 100 times, including at Harvard University, IDEO, and the Code Conference.

For nearly 15 years, John was a designer for technology companies. At Google Ventures, he helped develop the design sprint process and worked with close to 200 startups, including Uber, Slack, Flatiron Health, Pocket, Foundation Medicine, One Medical Group, and Nest. He was also GV's in-house copywriter, editor, and content strategist; he created and edited the GV Library, which has attracted millions of views since 2012. Previously, John was a designer​ at YouTube and Google, and an early employee at FeedBurner, which Google acquired in 2007.

Originally from small-town Wisconsin, John and his wife Michelle have lived in Chicago and San Francisco. Today they split time between their sailboat "Pineapple" (currently in Panama) and their home in Milwaukee.