I run the social media at a chocolate company because the Oompa Loompa's are too busy themselves. "Having previously worked setting up a Media Social Enterprise in East London and as Head of Marketing for charity City Gateway, Jerry joined Cadbury in 2010. He oversaw the social media element of the brand’s successful London 2012 Olympic sponsorship, step changing the importance of social within the business in the process. Now responsible for the wider Mondelez businesses’ social media marketing activity across Europe, Jerry is helping some of the best loved snacking brands in the world (Oreo, Milka, Toblerone, Tassimo, Philadelphia...) find their social voice. They’ve demonstrated that social can truly deliver at the scale powerful consumer brands demand, as well as in providing a personal connection on an individual level." Look out for me teaching Henry dog to dance to this year's Eurovision entries. My favourite colour is green.