Jean Charles Dervieux
Director, Consultant, and Small Business Owner in Naples, Florida
Passion and the quest for knowledge are the foundation of Jean-Charles Dervieux’s success as a marketing leader. A strategic advisor to startup, early-stage, and established brands, he is a trusted and discerning resource regarding the rapidly evolving digital world. Throughout his career, he has drawn upon the expansive landscape of technology innovation, omnichannel platforms, and data-driven storytelling to successfully position brands as relevant and unforgettable and deliver record financial performance.
When it comes to knowing how to build a holistic, forward-thinking marketing strategy that effectively bridges the gap between time-tested best practices and an agile approach to customer-focused digital marketing, Jason has maintained an in-depth understanding of market trends to benefit both companies and clients while also supporting the development of his teams. Additionally, he draws upon a background in finance and strategy design/implementation to ensure alignment with corporate objectives.
Most recently, as the Manager of Advertising Strategies for Dealer.com, Jason managed $24M+ in annual advertising volume, the performance of up to 15 specialists, digital marketing operations for 750+ customer accounts worldwide, and growth directives for this growing division within a billion-dollar company. Originally hired to turn around Haystak Digital following its purchase by AutoTrader’s VinSolutions, Jason co-led the transformation of this digital marketing service provider from a $2M loss to a $1M profit in eight months, positioning it for a merger with Dealer.com, the industry’s #1 online marketplace. From 2015 to 2017, he played a pivotal role in integrating these distinct brands into a synthesized digital marketing strategy that has fueled 25%+ annual growth.
Previously, Jason served as the Digital Marketing Manager for NeoGenomics Laboratories. From 2013 to 2015, he steered the company into a new era of digital marketing to support rapid growth. He conceptualized, resolved, and led initiatives that increasedorganic traffic 125%+ and online leads 400% while decreasing the cost per lead 45% in first year. During this time, the company stock price grew from $2 per share to $7+.
Earlier in his career, Jason founded a digital marketing consultancy, advising companies in competitive/market analysis, business plan development, go-to-market strategy, market entry, product launch, marketing operations, SEO optimization, PPC pla