Jeb Kratzig

Jeb A. Kratzig is a general manager with almost two decades of leadership experience in high-volume retail operations. His approach to leadership is grounded in accountability, structure, and trust, qualities that have allowed him to build work environments where employees perform consistently and at a high level. Over the years, he has successfully guided multiple store teams, promoted employees into leadership roles, and increased profitability through disciplined execution and effective planning. He is well regarded for his ability to turn underperforming teams into reliable ones, retain talent in competitive labor markets, and maintain strong performance in fast-changing retail environments.

Born in 1978 in Bellingham, Washington, he developed discipline and teamwork early in life through athletics. He became a standout football player in high school, earning recognition as the 1996 Bellingham Herald Football Player of the Year. In 1997, he was honored as an All-State Quarterback, an achievement that reflected his focus and ability to succeed in demanding settings. The lessons he learned on the field would later carry over into his professional life, influencing how he leads and works with others.

Jeb Kratzig began his professional career in the grocery and retail industry in 2008. Within a year, he advanced into a leadership role, a progression that demonstrated both his capability and commitment. From 2009 onward, he worked in Washington and California, taking on roles that exposed him to operational management and employee development challenges. These early years gave him experience handling diverse teams, balancing customer needs with operational realities, and maintaining consistency under pressure.

In 2014, he became a General Manager, a role he has held since. He is responsible for a high-volume retail operation in Cathedral City, California. Leading a store of this size requires overseeing over 90 employees across multiple shifts. He works closely with assistant managers, senior crew members, and floor leads to ensure goals are clear and execution is reliable. Managing a team of that scale requires more than scheduling; it involves communication, setting standards, and building trust across all levels of leadership.

One of Jeb’s strengths is his ability to coordinate multiple departments simultaneously. Rather than allowing departments to operate in isolation, he creates cross-functional alignment that keeps communication open and prevents bottlenecks. This integrated approach has allowed him to maintain steady operations even when external conditions suddenly change or traffic spikes unexpectedly.

Team retention is a key part of his leadership. His stores consistently show lower turnover rates compared to national benchmarks, reflecting the trust and stability he provides. Throughout his career, he has promoted more than 15 employees into leadership roles. Each case demonstrates his focus on long-term growth, coaching employees with direct feedback, and preparing them for greater responsibility. His model emphasizes accountability, presence, and trust, making professional development a natural outcome of daily work.

Operational systems are another area where Kratzig has delivered measurable results. He is detail-oriented and believes strong systems are necessary for consistent operations. He is directly involved in inventory management, wage optimization, seasonal ordering, and merchandising execution. He has reduced waste and increased profitability by aligning shift schedules with customer patterns, refining labor models, and improving inventory planning. He also applies quarterly performance data to mid-range forecasting, which allows him to refine order volumes and labor planning, creating smoother operations during busy and unpredictable periods.

Coaching and conflict resolution are central to Jeb’s management style. He is known for addressing problems early, providing clear expectations, and creating space for dialogue without losing control of the outcome. His coaching combines real-time guidance with planned development discussions and always ties feedback to specific performance goals. He also incorporates de-escalation principles into employee training, helping teams manage customer interactions professionally even under stress.

In 2017, he was recognized as Captain of the Year, a company-wide award for leadership, performance, and team results. This recognition confirmed his ability to manage operations effectively and build strong employee engagement. He was nominated for the award multiple times, reflecting his ongoing impact and not just a single moment of success.

Outside of his career, Jeb Kratzig lives in La Quinta, California, with his wife, whom he married in 2016. He maintains a strength training routine from work and follows college and professional football. He is a longtime supporter of the Washington Huskies and the Seattle Seahawks.