After working as a content designer for 4As agency, with international clients like Standard Chartered in Hong Kong, I decided to take the plunge and sign up for the eCommerce industry, which back then was the blooming industry in China.

Joining Alibaba is a step ahead to learn from the giant and enhance my knowledge in the e-commerce field, also pave the way to lead the online transformation with the leading consumer electronic brand at the time, HUAWEI.

My current areas of interest and exploration are consumer behavior, especially when data gathering becomes possible and omnichannel marketing will be the future eventually.