EXPERIENCE SUMMARY

With over 30 years of television, advertising, branding, and media experience, I am qualified, creative and reliable. I have worked in key management and production roles throughout the broadcast, agency, and electronic media industries. I bring a high level of understanding of the aspects and organization required to build a program or series to reach an audience, and deliver qualified leads. My philosophy is that it is important to connect the audience to the brand, and both elicit and facilitate the call-to-action, then fine-tune the successful path for measured growth.

I create new television and media campaigns from early development through final production and distribution. I have designed and launched national campaigns for financial product and service lines, from scripting the creative through production, media placement, transaction management, sales team and customer service center training, and customer retention. I have built a solid ability to quickly understand an objective, translate needs into an actionable plan, and manage the project to completion.