Jeff Cranford

JEFF CRANFORD | 678.557.9709 | [email protected] | linkedin.com/in/cranfordjeff | Roswell, GA

QUALIFICATION SUMMARY:

Seeking an organization needing implementation, project management and process improvement. Providing skills and experience in sales force automation, software and equipment implementation, system maintenance and product support that achieves growth while reducing costs.

KEY ACCOMPLISHMENTS:

Process Improvement: Defined and automated a sales deployment process resulting in a 15% increase in monthly pipeline traffic.

Results: Contributed work to a product solution that produced the desired result of increasing an athlete’s speed and agility 100% of the time.

Innovation: Invented a system to manage material orders, sales, shipping, and training. This system reduced costs and dramatically decreased the time between the sale and customer equipment delivery/training; from 60 to 30 days – 50% decrease.

Customer Focus: Reduced support calls by 40% over a 6 month timeframe by creating online Help/FAQ documentation.

Cost Reduction: Redesigned the company’s product offering resulting in a 20% per unit cost decrease. Vendor Management: Negotiated the consolidation of manufacturing, fabrication and shipping of equipment - yielding a 15% cost reduction.

Implementation Efficiency: Reduced the implementation timeframe of a client management CRM system from 2 months to 3 weeks.

Detail: Processed territory data alignment projects while surpassing all requirements set by the client.

PROFESSIONAL EXPERIENCE:

Operations Manager, SPEEDTRACS AMERICA, Atlanta

August 2006 – February 2011

Managed sales and manufacturing processes while assisting with software and equipment integration in an entrepreneurial/start-up environment.

• Instrumental in the design and production of an unconventional, extraordinary speed development machine used by high school and college athletes.

• Documented athlete training curriculums resulting from interactions with the trainers of collegiate and professional athletes. The resulting training curriculums were integrated with software and equipment.

• Documented the company’s sales process and applied the process to a CRM application. Trained the Sales, Accounting and Operations departments in the use of the application. • Facilitated monthly email marketing campaigns.