Jeff Mason

Like many in the creative industries, I’ve taken a winding path to land where I am today—the owner and director of a design & marketing agency. I started in music, then move to product design, graphic design, web design, copywriting and finally, now, some combination of all.

In the current state of design and marketing, I find all my past experiences converging into a skill-set of creative communication. Gone are the mass media days of my youth. They’ve been replaced by connected conversations and branded experiences that rely on a designer’s empathy and a craft-person’s skill.

Design is not fine art, it’s problem solving and I focus on solving the problems of business. Over the years I’ve managed several businesses and have a true appreciation for the determination and effort required to make one successful. My business experience is an integral part of the work I do for clients. I never forget that my is to create a positive business result, to help clients grow and contribute to their success. In the last year, the way in which all this fits together has become clearer to me and defines the services my studio offers. Design is about making things that communicate with people and help them solve problems. Marketing is about putting design to work to build brands, connect with customers and create business growth.

[What do I love?] I love collaboration, coffee, craft beer and food. Luckily all those thing go well together, so my life has a nice synchronicity.

[What causes do I support?] I’m a big supporter of bi-lingual education and international studies. My daughter attends a language immersion school and I see first-hand the power of cross-cultural communication and global awareness. Our children are growing up in a world with far fewer boundaries and infinitely more connections. I think language and culture studies foster empathy and community. And that, I believe, promotes peace, hope and prosperity for all of us.