Jeff McGovern

While growing up in a small rural town in Canada (Sussex, New Brunswick), Jeff spent his summers working in his parents organic garden, helping to raise their organically fed cows, sheep, goats,and chickens. Realizing the importance of the Agricultural infrastructure to their local community, Jeff pursued a Bachelor of Arts from St. Thomas University followed by his Bachelors of Business Administration from the University of New Brunswick.

Frustrated with the unsafe food sources regulated by the Government Agencies in North America, Jeff McGovern changed his restaurant career to focus his attention on where food was coming from, the truth consumers should know and then sharing his knowledge. Dedicated to the belief that small business is the backbone of the economy, especially the local farmer, Jeff focused his attention on artisan purveyors and community supported Agriculture. During the summer months he could be found working in The Pines, Fire Island, New York where every Friday and Saturday from May to September he had a farmers market, with produce from the local farmers from the North Fork of Long Island, New Jersey, Pensilvania, and Conneticut. During the winter months his attention was shifted to traveling the world visiting farmers markets through out the world and finding new and safe ways for farmers to get their goods to the North American Consumer.

Now a full-resident of Montreal since 2011, he focus's his time and efforts to new technologies in commercial urban farming, locally produced foods: how to get them to the consumers and how we all play a vital role in the future of our food sources.