Jeff Meltzer

Recognized as one of the founding fathers of infomercials, Jeff Meltzer currently acts as President of Meltzer Media Productions, a leading enterprise representing a series of clients, including The Coca-Cola Company; Kraft Foods Inc.; Procter & Gamble; FAO Schwarz; and the Colgate-Palmolive Company. Jeff Meltzer spearheaded the American phenomenon of infomercials in 1985, with the creation of a skin care campaign that ultimately grossed $100 million. He then transferred the profits to launch Synchronal, a marketing venture responsible for a majority of popular major-length commercial programming throughout the 1980s.

Realizing the vast potential of direct response marketing, Jeff Meltzer spent subsequent years exploring various forms of the approach. He led a highly popular campaign for Sports Illustrated, then championed the release of workout videos starring fashion celebrities Elle MacPherson and Cheryl Tiegs. Throughout the 1990s, his career continued to grow. In collaboration with another producer, he introduced the first “infotainment” (informational entertainment) series in the United States. Targeted at children and aired by The Learning Channel (TLC), Mad Math received a regional Emmy Award for Best Children’s Cable TV Series. His next project included The Vacation Store, a Travel Channel feature that showcased exotic locales and offered vacation deals.

Today, Jeff Meltzer employs many years of experience as the Co-chairman of Public Relations for the Electronic Retailing Association and contributes to Electronic Retailer Magazine. At the helm of Meltzer Media Productions, he nurtures relationships with some of the largest television networks, among them Discovery Channel, ESPN, The History Channel, Comedy Central, and Lifetime. Agile in many areas of pre- and post-production, Jeff Meltzer and Meltzer Media Productions support numerous clients in the design of customized, compelling material. To peruse a reel, visit www.meltzermedia.com.