Jeff Noethen

I've been in the Digital Analytics space since 2006, working at Nordstrom, Expedia, T-Mobile, Microsoft and other smaller businesses. I'm currently a Senior Consultant at Society Consulting focusing on Optimization, Tag Management, and data visualization.

My experience includes building analytics programs from scratch; creating and maintaining dashboards; writing requirements documentation; developing a reporting schedule; presenting actionable insights to all employee levels; tag management and data validation; data visualization; and providing training for new analysts on Adobe Site Catalyst, IBM Coremetrics and Google Analytics platforms.

I'm also a published author ("User Driven Change: Give Them What They Want"; and "A Strategic Framework for Emerging Media" - find them on Amazon!) and a promising speaker - (IBM Coremetrics Marketing Summit 2011 - presentation on Website Personalization Tactics).

I enjoy reading fiction, running, and playing fantasy sports. I enjoy travelling for both work and play. Yes my background is me really at the pyramids in Giza, Egypt.