Jeff Pontes

Jeff is Director, Digital Strategy for Sobeys Inc. where he is responsible for creating the digital vision for the organization and seeing it through to fruition.

Throughout his 14+ years in the industry, Jeff has frequently been described as having "hootspa" for his energetic approach and tenacious advocacy for the social web. More importantly, he was relieved when he Googled the term and finally understood what it meant.

Stemmed in a background based in Computer Science and married with experience in market research, Jeff has been able to apply a methodical approach to triangulating insights with emerging technologies and marketing strategy.

A self proclaimed Digital Geek, he also enjoys long walks on the beach, sunsets and supporting the Digital Marketing Council of the CMA through his active blog contributions, published work and industry participation.