Jeff Puklin

I sit at the intersection of content creation, strategy and community engagement. I graduated from Muhlenberg College in 2011 with a B.A. in Media & Communication. I worked for two years as the New Media Producer/Social Media Strategist at Connecticut College where I helped to create the digital voice for the College. I'm currently working as a Content Strategist in the Strategic Services division at Skyword Inc. in Boston, MA.

At Connecticut College I helped to define the digital face of the nationally recognized institution - building an integrated strategy and inspiring a community to tell its story. With targeted content creation (UGC, original creation and curation), strong distribution and measurement, I was able to establish the College as a leader in higher education social media (ranked, Top 100 Social Media College in 2013).

In my current role I help brands develop measurable content strategies - conceiving and managing holistic solutions for content marketing (ideation, persona mapping, measurement, analysis, design).

Specialties include: Social media (Twitter, Facebook, YouTube, Instagram, Pinterest, Tumblr, Google+, Vine, Sprout Social, TweetDeck, Hootsuite), web analytics (Google Analytics), native advertising/content syndication (Outbrain), social listening (Sysomos), CMS (WordPress, Terminal Four, Drupal), writing, interpersonal skills, video production (Final Cut Pro).