Jeffrey Weir

An accomplished communications executive, I have 12 years of experience developing, leading and executing public relations, marketing and branding initiatives, generating buzz and enhancing the internal and public perception of the companies I represent.

Informed Counsel & Guidance: Listen to, empathize with and advise executive leadership on communications strategies that deliver a positive return on investment, mitigate potential and existing issues and enhance corporate, brand and personal profiles.

Strategic Engagement: Research, develop and recommend opportunities – proactive stories for the media; keynote and expert panel participation; investor, analyst and private equity presentations – that align with and support company initiatives and drive overall awareness.

Crisis Management: Prepare, plan, test, train and guide the crisis management process, focusing on honest communications and reputation management. Depending on the situation, act as the spokesperson and/or provide counsel and training to identified spokespeople to ensure that any damage is minimized and that the organization emerges stronger than before the crisis.

Business Development: Develop and nurture the relationships necessary to retain and expand current clients, win new client contracts and reach new customers for clients.

Specialties:Expertise in public relations, crisis communications, marketing, branding, research, media and analyst relations, and corporate repositioning.