JEFFREY L. BOWMAN

Jeffrey L. Bowman is one of the pioneers of the Total Market Industry Vertical and chief architect of the Cross-Cultural and Total Market Enterprise model. While at Ogilvy & Mather, Bowman in partnership with the Chairman and CEO of Ogilvy & Mather North America, and the Chief Diversity Officer of Ogilvy & Mather North America created a new communications model that bridged the general market and multicultural marketing communications approach.

Mr. Bowman is the founder of The Cross-Cultural Marketing & Communications Association (CCMCA) and serves as Chairman. Launched in 2013, the he and 89 members of the Association defined the Total Market Industry vertical and Total Market Enterprise™. Through the Association, Bowman has led the industry in defining Total Market and Total Market Enterprise™. It is this approach that helps transform enterprise organizations through education and training for the New Marketplace.

In his day job, he is a Senior Partner and Managing Director at The Ogilvy Group where he joined in 2009 as a founding member and lead of Ogilvy & Mather Cross-Cultural Practice. It was there where he began consulting and advising global brands on the Cross-Cultural approach. This model has been celebrated in The New York Times, Advertising Age and The Economist as it tackles Talent, Diversity and Inclusion, General Market versus Multicultural and Supplier/Partner Diversity issues within the advertising industry.

It was at Ogilvy & Mather where Mr. Bowman authored two advertising and marketing industry first: The Cross-Cultural Report and the Brand Cross-Cultural Index. He makes the business and creative case why it is imperative for brands, corporations and government leaders to shift their business model and organizational strategy in order to capture the hearts and minds of "The New General Market.”

Prior to trading in his client suit for jeans in world of advertising, Mr. Bowman began his career over 20 years ago in sales, operations and distribution at The Pepsi-Cola Company.

After graduating from business school in 1998, he built brands with profit and loss responsibilities and developed marketing and digital communications programs for some of the world’s largest brands including Proctor & Gamble, MillerCoors, Whirlpool Corporation, Dell, Incorporated and Sears Holding Company.