Like most in the wine business, I stumbled into it. A trip to Mendoza before starting my MBA program got me thinking about it, and a 3-month internship on a vineyard in convinced me.

In a surprisingly complicated category, marketers have a unique opportunity to shape the industry every day. Almost from day one, I've considered it more than a privilege - more of a moral obligation to my winemakers - to give them a healthy business. They, and decades of predecessors, if not centuries of them, have done the hard work - making great wines. I'm grateful for the chance to give them a market to show their talent.