I’m a digital growth leader with nearly a decade of experience driving revenue, scaling e-commerce infrastructure, and leading cross-functional teams for both startups and global brands. As Head of E-Commerce, I’ve led 400%+ revenue growth, launched new product categories, executed Super Bowl campaigns, and expanded into international markets.

My expertise spans full-funnel e-commerce strategy, Shopify Plus, performance marketing, SEO, CRO, retention, and backend systems—all aligned to deliver measurable, scalable business impact. I’ve built and led high-performing teams while managing multimillion-dollar budgets and aligning marketing, product, and technology to accelerate growth.

I’m also the founder of Skin Revolt—a clean skincare DTC brand where I created the brand vision and led product development, UI/UX, go-to-market strategy, and full-funnel e-commerce operations.

I thrive in executive environments where innovation, data, and execution intersect to drive growth, profitability, and long-term brand value.