Jennah McKinley

Jennah McKinley is a Carlsbad, New Mexico native, New Mexico State University alumna, entrepreneur, and author who connects education and industry across the Permian Basin. She is Founder & CEO of Jennah Collective, LLC, an independent publishing and e-commerce company creating cookbooks, children's books, and coloring books; Managing Partner of Digital Wealth Marketing, LLC, a digital marketing agency; Managing Partner of Arrowhead Services & Rentals, LLC, an oilfield services company in the Delaware Basin; and founder and principal consultant of Desert Rose Solutions, LLC, a strategic consulting firm serving small businesses, schools, and nonprofits.

Over 15 years, Jennah has worked as a classroom teacher, an NMSU Cooperative Extension agent, Director of Workforce Development and Community Education at Southeast New Mexico College, and Director of The Valley Rural Collaborative at the Education Partnership of the Permian Basin. She has built workforce training programs, regional education-to-career pathways, and partnerships among schools, colleges, and employers in Eddy, Lea, and Chaves Counties.

As an Extension agent, she revised and reviewed seven NMSU Cooperative Extension guides still used statewide, and she writes on workforce development, partnerships, and women in energy on Medium. She received the National Extension Association of Family and Consumer Sciences' national Family Health and Wellness Award (2018), coached Governor's STEM Challenge Showcase winners four years running (2019–2022), and was named an honorable mention for Carlsbad Citizen of the Year (2021). She serves the industry as Events Coordinator for the Delaware Basin Association of Pipeliners.

Jennah holds a B.S. in Family and Consumer Sciences Education and an M.A. in Online Teaching and Learning, both from NMSU.

Services

Jennah Collective: cookbooks, children's books, and coloring books · e-commerce and Amazon marketplace products · professional articles

Digital Wealth Marketing: web design and technical SEO · SEO strategy · social media and TikTok · content marketing · digital ads · marketing consultation · digital PR and reputation management

Desert Rose Solutions: foundation support and fund development · grant and program management · education–industry partnerships · professional development and training · marketing and external affairs · industry safety and health training