Hi it's Jennie! I'm a Vietnamese American from Albuquerque, New Mexico, the Land of Enchantment! Also, I am total culture geek and strategist! I have a passion for delving into consumer behavior and deriving insights that can drive innovative thinking. With a passion for research and knowledge, I am never satiated with the amount of information I can find.

I believe in ideas without borders. In marketing and advertising, everything communicates. My strength lies in understanding where different cultural values intersect and engaging people in creative ways (with a patented Jennie twist)! Check out my blog at: http://simpleloudandrelevant.tumblr.com/.

As a Ronald E. MacNair Research Fellow, I'm passionate about exploring the distinct cultures of Native, Latino, and Asian American groups right here in New Mexico, as well as learning about the different cultural sub-groups in China, Japan, and even Canada (yes, Canada).